About Emily: Co Founder of Fashionability
LL: Please share a bit about your current projects, and what you spend the most time working on.
Emily: I have been involved in many different projects, many of which are related to fashion and cosmetics for people with sight loss.
Some are still currently in preparation and therefore I cannot say too much about them. But, I am doing a lot of work around campaigning for braille on cosmetics products and have worked closely with one particular company who will be launching braille on their products in the future.
I have been working very closely alongside the charity Living Paintings, a charity that produces tactile, audio guides on different aspects of the visual world. From fashion, science, nature, art to cookery they are all included. The fashion guide is what I have predominantly been working on and have been advising the charity on how to best explain fashion concepts to visually impaired people.
I have also been campaigning with a team of dedicated individuals with the organization Models of Diversity to target fashion brands to add models with disabilities to their advertising campaigns.
I am an avid writer and spend a lot of time writing blogs and articles around fashion, identity and disability. I cross network with other websites and blogs and am passionate about changing stereotypes surrounding disability.
LL: How was Fashioneyesta born? What was your inspiration, and what are you most proud of?
Emily: Fashioneyesta was born from a concept to make fashion and beauty more accessible for people with sight loss. One day when going about my business I encountered my first ever comment of someone remarking that I ‘didn’t look blind.” So, this got me thinking about creating a space that I could spread ideas, positivity and hopefully break down this stereotype that surrounds not just sight loss but disability in general. I didn’t want people with sight loss to be considered as being unfashionable, nor did I want people with visual impairments to not have access to information and ideas about how they can develop their own sense of style.
Fashioneyesta has grown in the last two years and I am extremely proud of how far it has come. It has enabled me to meet so many wonderful inspirational people, charities and fashion professionals. On a regular basis I get people emailing me to tell me how it has helped them to develop their own sense of style and in turn their confidence. But, I suppose my biggest achievement that it has helped me accomplish is that this year I am due to be featured in Pick Me Up Magazine here in the UK and I have also been shortlisted for the Young Persons Achievers Award by Guide Dogs UK.
LL Tell me a bit about your background and interest in fashion. How did you get into the business?
Emily: Fashion was always something that I had a deep passion for, I grew up in a very fashion orientated household. My mother worked for a cosmetics company, my aunt worked on the stage in her younger years and my nan is an avid buyer of clothes, cosmetics and jewelry. My early memories are of my mum when I would see her curling her hair and adorning makeup for work. Fashion was something I grew up with. By the time I was 15 I was writing fashion articles for my school magazine. When I was 18 I had obtained a scholarship to study English Literature and my passion for writing intertwined with my flare for fashion and so I started my blog and the rest is history.
LL: How would you describe your personal sense of style?
Emily: I would describe it as both classic and adventurous, my style is essentially feminine but with different twists depending on my mood. One day I may choose to go down the 1950s route with a full circle skirt, but updated with a statement necklace and brightly colored sweater. On another day I may choose to opt for something a little more oriental, wearing a kimono and jeans. My style embraces classic cuts and styles like the 60s dress, but incorporates aspects of modernity into them.
LL What do you hope to achieve with the new project, Fashionability?
Emily: So much, I really want to use Fashionability as a place to spread positivity and ideas throughout the disability community in engaging fashion. I want to create a space that opens up a whole new world to people and is a place of inclusion. I want this space to be something that causes change in the fashion industry and convinces brands that disability is not something to be considered as external to fashion.
I want to use all of my knowledge, contacts and resources to make this a project that gives all people with varying disabilities the confidence to use fashion to create their own sense of style and with it there own identity. That is the crux of it I suppose, style gives people their own unique identity and that is what I want people to have and not to be characterized by what society believes them to be.
LL: What do you see as problematic for men and women who are blind, visually impaired, or otherwise disabled in fashion? What do you think are the most significant barriers, if any?
Emily: I think there are barriers that people with sight loss and other disabilities have to overcome. To begin with there is the fundamental fact that people with disabilities are not equally represented in the fashion advertising industry. This immediately creates problems for people with disabilities as it shows society that disability is not considered to be relevant to fashion and thus all these unfair stereotypes occur.
There are others surrounding accessibility and whether a shop or online store are made accessible to their visually impaired and disabled clientele. Many companies in the cosmetics industry do not incorporate braille onto their products which causes further inconvenience to visually impaired people when trying to access products. What’s more I also thing that in general companies need to provide better disability awareness training and need to provide further resources such as braille, audio and large print catalogues to their visually impaired customers to make it easier for visually impaired people to access fashion.
LL: What are the ongoing plans for Fashionability? How do you hope to reach an audience?
Emily: Fashionability is currently being planned and organized by Laura Legendary and myself. We are currently working on content, schedules, ideas and ways of interacting with our audience. We hope to engage with our target audience by promoting what we do via social media sights such as Twitter, Facebook and blogs. What’s more, I hope to use all of my media contacts and charity contacts to spread the word about what we are doing. I want to cross link with disability charities such as Scope, as well as working with organization’s such as Models of Diversity to promote what we are doing.
What’s more, I hope to feature Fashionability on media publications and websites that I have or am currently partnered with. In particular I aim to showcase the channel on the Royal National institute for the Blinds Insight Radio. Which is a UK based radio station created by the Royal National Institute for the Blind for people with sight loss. It is the first channel in Europe to be dedicated to people with sight loss and covers a range of topics from lifestyle, technology, music and health.
LL: What else would you like my readers to know about you?
Emily: Aside from fashion and literature, what many people don’t know is that I am an avid astronomer and was the first visually impaired person to qualify with a GCSE (General Certification of Education) in Astronomy from the Greenwich Royal Observatory in the UK. I also do a lot of volunteer work for Guide Dogs UK and am very keen to help charities. I am also a journalist having written for the Guardian and Huffington Post and I am also an avid disability campaigner.
I am a real animal lover and an advocate of animal rights, I am against Animal Testing for cosmetics and regularly advocate this on my blog. I am a huge fan of companies such as Lush who promote the welfare of small charities and make wonderful fair trade, cruelty free beauty products. I am a self acclaimed spend thrift and I enjoy treating myself after lots of hard work.
My thesis on life as a Classical Liberalist is to allow people to experiment with their life and unless they are hurting anyone else, to allow them to make their own choices free from control. I am a strong believer in the power of autonomy and free will and one of my pet peeves is when people try to convince others to their way of thinking. One thing I will never do on my blog is to try and persuade people to my way of thinking about style. I give them advice on different looks and how to recreate their own. But, I love creativity and that is something that fashioneyesta.com thrives on.
I hope to finish my degree in English Literature and move on to study for a Master’s degree in children’s literature. After that my goal is to write children’s books and to continue writing about fashion, style and cosmetics for people with disabilities. The one thing I want to do in life is to make others happy and to give people the chance to feel the same way I do. Many people forget that happiness is something they have to right to feel and I want to remind people of that.
Here are Emily’s social links:
Audioboo: ?http://audioboo.fm/fashioneyestaInstagram: ?http://instagram.com/fashioneyesta2012
Facebook Page: ?https://www.facebook.com/Fashioneyesta
Facebook group: ?https://m.facebook.com/groups/5494521…eBayStore: ?http://myworld.ebay.co.uk/emilykd94?_…
Pinterest: ?https://pinterest.com/emilykd94/Tumblr: ?http://davisonem.tumblr.com
YouTube Channel: https://www.youtube.com/user/fashioneyesta
Second YouTube Channel: https://www.youtube.com/channel/UCX-t0TXzskGxFvNlzPT1DaA
Emily appears on RNIB’s Insight radio at 2.15 pm every Friday.